3nation is a public relations specialist for the tech and music industries.
3nation has expert knowledge across multiple nations and cultures — United Kingdom, Poland and Cyprus — with its founder, Dominic Athanassiou, fluent in three languages (English, Polish and Greek).
3nation offers tailored music PR services for artists and record labels globally, as well as B2B PR services for businesses and technology companies to help deliver clients’ messages and products to the right audience.
Dominic has a diverse background and a wide network in the global music and tech industries. Dominic self-started his professional career by embracing the “digital revolution” and in 2011 launched a music review website, Metal Recusants, an international journalistic platform with a reach of over 5,000 unique visitors per month and contributors from Europe and the Americas. At the same time, Dominic has also worked as a freelance music publicist for artists and record labels, with a focus on promoting the Polish metal scene.
Most recently, Dominic worked in PR agencies in both music and B2B tech as well as in-house in a financial services company. He worked across trade and consumer projects for clients in areas such as digital & physical distribution, royalty collection, trade associations, digital rights, AI, rights management, secondary ticketing, tech products, digital marketing, CRM, SaaS, data, digital payments.
Dominic holds an MA in Music Business Management from the University of Westminster and a BA in History from the University of Essex.
Dominic’s MA thesis “Building a Heavy Metal World: Cultural Entrepreneurship in the Polish People’s Republic” has been published by a peer-reviewed academic journal, Artivate: A Journal of Entrepreneurship in the Arts.