3nation, a public relations specialist for music artists and businesses, has officially landed with a new website and brand. The business’ differentiator is that 3nation has expert knowledge across multiple nations and cultures, namely the United Kingdom, Poland and Cyprus — with its founder, Dominic Athanassiou, fluent in three languages (English, Polish and Greek).
3nation offers tailored music PR services for music artists and record labels globally, as well as B2B PR services for music businesses and technology companies to deliver each client’s message and products to the right audience. 3nation also offers standalone copywriting and translation services (Greek and Polish to English translations).
3nation’s current clients and projects include: the iconic Polish metal record label, Pagan Records, working on upcoming releases from its artist roster; avant-garde and experimental music record label Devoted Art Propaganda and its upcoming release (the soundtrack to the theatrical play “Nuhikun – Directions to Servants” by renowned Japanese composer, J • A • Seazer); Greek black metal veterans Necromantia and the band’s farewell album “To the Depths We Descend…”; and UK synthwave artist Network Nick with his second full-length album “Johnny Synths”.
The name 3nation and the business’ modus operandi stems from its founder’s background of being half-Polish, half-Cypriot living in the UK, and because over the years he has developed close media and business relationships in those three geographical locations and language markets.
About Dominic Athanassiou
Dominic has a diverse background and a wide network in the global music and tech industries. He self-started his professional career by embracing the “digital revolution” and in 2011 launched a music review website, Metal Recusants, an international journalistic platform with a reach of over 5,000 unique visitors per month and contributors from Europe and the Americas. At the same time, Dominic has also worked as a freelance music publicist for artists and record labels, with a focus on promoting the Polish metal scene.
Most recently, Dominic worked in PR agencies in both music and B2B tech as well as in-house in a financial services company. He worked across trade and consumer projects for clients in areas such as digital & physical distribution, streaming, royalty collection, trade associations, digital rights, AI, rights management, secondary ticketing, tech products, digital marketing, CRM, SaaS, data, digital payments.
Dominic holds an MA in Music Business Management from the University of Westminster and a BA in History from the University of Essex.
Dominic’s MA thesis “Building a Heavy Metal World: Cultural Entrepreneurship in the Polish People’s Republic” has been published by a peer-reviewed academic journal: Artivate: A Journal of Entrepreneurship in the Arts.
3nation is a public relations specialist for music artists and businesses. 3nation has expert knowledge across multiple nations and cultures — United Kingdom, Poland and Cyprus — with its founder, Dominic Athanassiou, fluent in three languages (English, Polish and Greek). 3nation offers tailored music PR services for artists and record labels globally, as well as B2B PR services for music businesses and technology companies to help deliver clients’ messages and products to the right audience.